Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 8, 2010
Five things you need to know about: Social media and brands
If 2008 was China's coming out party then it seems 2010 is social media's year to shine. While marketers are excited to jump on the social media train, they need to understand a few important things about social media first. Andrew Knott (pictured), chief digital officer at Euro RSCG Asia-Pacific, sheds some light on this hot topic:
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Sep 23, 2024
The impact of social media on brand boycotts in Asia
Aug 21, 2024
Jumping on social media bandwagons creates brand ...
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jan 13, 2025
Are marketers spending less on social media?
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 days ago
AI, copyright, and creativity: The fine line ...
With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.
2 days ago
Women to Watch 2024: Vivian Liu, DeVries Global
A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 days ago
A new campaign gives dignity to Vietnam's unsung heroes
This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 days ago
Amazon unveils first brand overhaul in 25 years, ...
The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.