Staff Reporters
Sep 22, 2011

Fitness First picks MPG as AOR

SINGAPORE - Fitness First Gym & Health Club Singapore has appointed MPG Singapore as its media agency of record.

MPG is the AOR for Fitness First
MPG is the AOR for Fitness First

The win comes after a competitive three-way pitch, and MPG will be handling the media planning and buying for the brand.

Sarah See, marketing manager of Fitness First Singapore, said, “MPG is an established media agency. During the pitch process, the account team was very responsive and showed a thorough understanding of our requirements. We look forward to a good relationship with MPG to build sustained outreach to our stakeholders.”

Commenting on the win, Melvin Lim, CEO of Havas Media Singapore, said, “Fitness First is world’s largest health club chain and the fastest growing chain in Singapore as well. It’s a wonderful association for us at MPG and we are looking forward to pushing the brand further in the minds of consumers in Singapore.”
 

Related Articles

Just Published

15 hours ago

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

15 hours ago

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.

16 hours ago

Creatives pick 2024 work they admire—and are jealous of

Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.

16 hours ago

The shocking things you can now say on Meta's platforms

As per the new policy, it is now okay to call gay and trans people ‘mentally ill’ and refer to women as ‘household objects’ on Facebook and Instagram.