Staff Reporters
Dec 10, 2012

Festival of Asian Marketing Effectiveness issues call for entries, details new award categories

ASIA-PACIFIC - The Festival of Asian Marketing Effectiveness, slated for 8-9 May, 2013, in Shanghai, has issued the call for entries to its award programme, which features 12 new product and service categories, five additional specialist categories, and two new special awards for Asian Marketing Effectiveness Agency and Network of the Year.

Festival of Asian Marketing Effectiveness issues call for entries, details new award categories

The deadline for entries to the Asian Marketing Effectiveness Awards is 18 February, 2013. Complete entry information is available at www.ame.asia. In 2012, the awards received 971 entries from 21 countries, making it the largest regional marketing effectiveness awards competition in Asia.

In addition to the new special awards for most effective agency and network of the year, the 2013 awards programme includes the following 28 categories.

Product & Service Categories (all new):

  • Beverages (non-alcoholic & alcoholic)
  • Food Products
  • Home Furnishing, Appliances, Maintenance & Household Products
  • Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
  • Miscellaneous
  • Other Consumer Products (Including Durable Goods)
  • Cars & Automotive Services
  • Travel, Entertainment, Leisure& Retail (Including E-Commerce & Restaurants)
  • Financial Services, Commercial Public Services, Business Products & Services
  • Publications & Media
  • Corporate Image & Information
  • Charities, Public Health & Safety & Public Awareness Messages

Specialist Categories (* = new categories):

  • Most Innovative Use of Media
  • Most Effective Use of Branded Content
  • Most Effective use of Sponsorship and Event Marketing
  • Most Effective Use of Public Relations
  • Most Effective Use of Eco / Green Marketing
  • Most Effective Use of Social Media Marketing*
  • Most Effective Use of Digital Media*
  • Most Effective Use of Technology*
  • Best Small Budget Marketing Campaign
  • Best Use of Data / Research*
  • Best Non-traditional Thinking / Non-advertising Idea*
  • Best Marketing Campaign for Regional Brand Development
  • Best Marketing Campaign for National Brand Development
  • Best Insights / Strategic Thinking
  • Best Sustained Success
  • Best Integrated Marketing Campaign

View an archive of our coverage of the 2012 festival.

The Festival of Asian Marketing Effectiveness is presented by Cannes Lions and Haymarket, publisher of Campaign Asia-Pacific. Please see the festival website for more information and registration.

Source:
Campaign Asia

Related Articles

Just Published

17 minutes ago

Why does the global ad industry continue to exclude ...

JvM London’s Siham Zerkak has seen notably poor numbers of Muslim talent within advertising across markets including Australia and China.

23 minutes ago

APAC revenue dips for Edelman as global revenue ...

Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%

2 hours ago

WPP shares slump as revenue declines and headcount ...

The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.

8 hours ago

Creative Minds: Kate Enright would rather take ...

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.