Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
May 9, 2013
FAME 2013 Day 1: Don't lose sight of the brand amid all the data
SHANGHAI – The message coming through loud and clear from the first day of speaker sessions at the Festival of Asian Marketing Effectiveness is that advertisers should never forget that the purpose of advertising is to sell and that brands—not data—resonate with people.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(1).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpeg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
May 10, 2013
FAME 2013 Day 2: Marketing is emotive, mobile, ...
Oct 25, 2023
Women to Watch Asia Pacific 2023: The marcomms ...
Mar 25, 2025
India's digital advertising industry to be $8.15 ...
Just Published
PROMOTED
47 minutes ago
How YouTube turbocharges brand-creator partnerships
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
1 hour ago
Women to Watch 2024: Shilpa Sinha, McCann Worldgroup
Sinha’s strategic leadership at McCann Worldgroup unites cultural insight with creative impact. She also advocates for inclusive representation across regional and global work.
2 hours ago
M&A deals continued to decline in 2024: COMVergence
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
The Knowledge
3 hours ago
OMD takes the lead as EssenceMediacom drops out of ...
At a holding-company level, Publicis Groupe breaks the $1 billion mark.