Joe Thomas
May 14, 2010

Facebook introduces World Cup passion index

GLOBAL - Facebook has launched a World Cup index which allows global football fans to rank national teams.

Facebook
Facebook
The ‘Goal!' leaderboard, found on the Sports on Facebook Page, connects fans by allowing them to show their support of a national team.

Developed by Involver, the application has been designed to evoke ‘football passions' in preparation for the tournament, which kicks off on 11 June in South Africa.

Users can ‘like' their favourite teams, publish a news feed story, recommend a team to their friends and invite friends who are not on the social networking site to support a team.

Facebook will track and rank teams based on a 'passion index', which is a measure of a team's total number of 'likes' divided by the internet population of the country it represents.

Chile currently lies top of the leaderboard, with current world champions Italy in 6th place and England in 15th. European champions Spain lie one place ahead of England in 14th place.
Source:
Campaign Asia

Related Articles

Just Published

20 hours ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

20 hours ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

22 hours ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

22 hours ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.