Euro RSCG veteran Mason Lin rejoins the agency as CEO Greater China

Lin started working yesterday and will report to Asia-Pacific CEO, Olivier Pluquet. Prior to rejoining Euro RSCG, Lin spent the past three years in Canada with his family, where he remained active as the agency’s China Chairman.

Separately, Joseph Wang, Euro's chairman for North Asia has left the agency. Euro declined to comment on the reason behind Wang's departure, but in an email statement to Media said: “Mason's move is completely unrelated to his departure. Our China business is growing and we needed to add more senior management to support this. Mason is actually replacing our last China CEO, Richard Tan, who left late last year and joined DDB China as VP. It was always our intention that Mason return full-time in China, and now he has."

Before this, Lin was the CEO of Euro RSCG China responsible for overseeing operations in the mainland. During his time there he grew and developed relationships with important Euro RSCG clients including Dongfeng Peugeot.

Lin spent over 15 years in various roles at Euro RSCG Taiwan and China from chief representative in 1993 to chief executive until 2006. He grew the agency operations in the mainland from one person to over 800 staff members and 30,000 part-time marketing services staff members across 42 cities. Widely considered one of China’s top industry leaders, Lin was one of the founding members of the China 4A association.

“Our China strategy is very clear - work with some of the country’s best domestic brands, hire China’s top talent, and continue to leverage our global network known for its cohesive and integrated nature with digital at the core. We speak from experience when we say that Mason is the right leader for us in China,” said Pluquet.