Euro RSCG names new Korea MD

Kim has been with the agency since 1995 and previously served as managing partner. She has overseen work on Reckitt Benckiser, Jaguar Land Rover, Intel, Air France and American Standard.

Kim will report to Juan Rocamora, the agency’s chairman for Asia-Pacific.

Separately, Euro RSCG’s senior corporate advisor in Japan, Kimihito Okubo, will add the role of representative director for Korea to his remit. He is expected to focus on cross-border growth between the two markets, according to a statement from the agency.

The developments follow the departure of chief executive Scott Rhee, who recently took up an equivalent role at Grey Group in the market.

Additional clients for Euro RSCG Next include Korea Telecom, Omega, Sanofi-Aventis and Volvo.