Staff Reporters
May 6, 2019

Essence names global chief client officer

Kyoko Matsushita takes on new role.

Kyoko Matsushita
Kyoko Matsushita

Essence has announced that APAC CEO Kyoko Matsushita will become the agency’s first global chief client officer.

Matsushita joined Essence in 2014 and led the agency’s rapid growth in the region, from a handful of staff in Singapore to more than 400 employees across nine offices. She will continue with her APAC leadership duties while she transitions into her new role, for which she will relocate from Tokyo to San Francisco.

The company expects to name a replacement APAC CEO in the coming weeks.

Speaking to Campaign Asia-Pacific, Matsushita said: "The experiences I’ve had as APAC CEO are part of what makes this new role possible for me. The great thing about my new global position is that I'll be able to keep working with all of the people here in APAC. Their ongoing input and voices will continue to play a critical role as I shape my new role."  

As chief client officer, Matsushita will lead Essence’s global client services practice, which seeks to increase organic account growth and drive new business initiatives with clients.

“Kyoko has demonstrated outstanding business and client leadership in her time at Essence,” said Christian Juhl, Essence global CEO. “She is the perfect individual to take on this role and take our client services teams to the next stage.”

Prior to Essence, Matsushita worked at Electronic Arts and Sony, leading in-house marketing teams.

"We’re currently talking to a range of great candidates inside and outside of Essence to take over for Kyoko as APAC CEO, and expect to name a replacement in the coming weeks," Juhl said. "Kyoko will continue to oversee the region for us until that time." 

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

Tech on Me: Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

16 hours ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger Melbourne, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

17 hours ago

Spikes Asia 2025: In conversation with Torsak ...

Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.

18 hours ago

Yuu dominates Kantar's BrandZ Hong Kong ranking

DFI Retail's Yuu has conquered Hong Kong's brand landscape, outpacing even Cathay Pacific. Challengers are rising in both airlines and banking.