Staff Reporters
Jun 6, 2012

ESPN to sell stake in Star Sports to News Corp

ASIA-PACIFIC - ESPN and News Corp have announced a definitive agreement under which ESPN will sell its 50 per cent stake in ESPN Star Sports (ESS) to a unit of News Corp, ending a 16-year partnership.

ESPN to sell stake in Star Sports to News Corp

The transaction gives News Corp full ownership while "providing ESPN more independence and flexibility in future support of The Walt Disney Company’s overall efforts in Asia", according to a statement.

The companies also announced that Peter Hutton, currently senior vice-president of Sports for Fox International Channels (FIC), will take over as ESS managing director from Manu Sawhney, who held the post since 2007. Hutton will report to the ESS Board. Sawhney will be staying with the Company until 31 August to work with Hutton on a smooth transition.
 
News Corp cited ongoing simplification of its operating model and affiliate ownership structures as reasons for the buyout. Meanwhile, John Skipper, president of ESPN and co-chairman of Disney Media Networks said, "After 16 years jointly managing ESS, we have decided to independently pursue future opportunities in Asia...and with the growing digital landscape in Asia, we look forward to continuing to serve Asian sports fans through ESPN-branded digital businesses like ESPNCricinfo, the leading digital cricket brand in the world, ESPNFC and ESPN Mobile.” 
 
Hutton joined Fox International Channels Sports in 2011 after 20 years in the international sports television business, including Broad Reach Media, Ten Sports in Dubai and TWI, the television division of IMG, running their Indian business as well as television production for Asia.
Source:
Campaign Asia

Related Articles

Just Published

28 minutes ago

Netflix targets double ad revenue by 2025

The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ads supported tier.

1 hour ago

Following Trump's lead is a mistake. It's time for ...

Just like you wouldn’t plan a picnic without considering the weather; agencies that try to plan for the future without considering climate change are risking disaster, says Clean Creatives' Duncan Meisel.

5 hours ago

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.

13 hours ago

Trump signs order to delay TikTok ban for 75 days

With the new US president asking for a 50% stake in TikTok, advertisers should be cautious of the evolving landscape and not put their ‘eggs into one social basket’.