Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of November 7th - 13th, 2016.
1. GoDaddy India
Engagement Score – 1,000
2. Banana Republic Indonesia
Engagement Score – 1,000
3. Levi's Philippines
Engagement Score – 1,000
4. Jamba Juice Philippines
Engagement Score – 1,000
5. Simple Skincare Malaysia
Engagement Score – 1,000
6. Coca-Cola Philippines
Engagement Score – 1,000
Ramdam na namin ang Pasko tulad ni Maine and Alden! #TasteTheFeeling of love and share your feels with your #TagahatidPasko this Christmas. pic.twitter.com/39eUOrlcgC
— Coca-Cola PH (@CocaColaPH) 11 November 2016
7. Domex India
Engagement Score – 1,000
Almost Half of India has no access to toilets. Join #DomexIndia on their mission to tackle this crisis. pic.twitter.com/POBQmygWuk
— Domex India (@DomexIndia) 11 November 2016
8. Himalaya Men India
Engagement Score – 1,000
And here's the last question! Hurry up guys. Participate & #win exciting gift hampers. #FastnStrongWithCHE #contest @ContestIndia_ pic.twitter.com/uPJUjftR3o
— Himalaya MEN (@HimalayaMEN) 12 November 2016
9. Maybelline Philippines
Engagement Score – 1,000
#BeLifeReady for all your picture-perfect moments with Liza’s new favorite mascara, ON SALE for ONLY P149 in Watsons stores nationwide. pic.twitter.com/NqSUu9ukoW
— Maybelline PH (@MaybellinePH) 11 November 2016
10. Uber Singapore
Engagement Score – 998
Wondering what Obama is going to do with all his spare time after today? https://t.co/kxiD5nwkxG
— Uber Singapore (@Uber_SING) 9 November 2016
11. Honor India
Engagement Score – 964
12. ArtScience Museum Singapore
Engagement Score – 936
13. Starbucks Philippines
Engagement Score – 860
14. Shopo India
Engagement Score – 860
15. Garuda Indonesia
Engagement Score – 671
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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