AUSTRALIA - OgilvyAction Australia has appointed former Photon (now known as Enero) group CEO of activation Sean Taylor to head its operations as CEO.
Taylor previously owned activation agency ISS Marketing which was sold to Enero (then Photon) in 2007. He left in 2011 and has been consulting for GM Australia since.
Andrew Egan, Ogilvy's general manager, growth companies, commented that Taylor would enable the agency to rapidly grow its market share. "Taylor’s mandate is to build the best activation team in the country," he said.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?
As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
