Energizer partners with TBWA Worldwide globally

TBWA Worldwide will be responsible for the creative output of all Energizer household products, localising the company's global strategies through its regional network. 

The incumbent on the account is TBWA Chiat Day in North America and DDB in other parts of the world. TBWA Chiat Day has been working with Energizer in the US since 1989 and is the agency behind the Energizer Bunny. The Los Angeles office will act as the global lead creative and strategic agency.

According to a company release, the alignment with TBWA will give greater cohesion and consistency to the Energizer brand globally.

"Through this appointment we are building a new, powerful agency team capable of reaching consumers in ground-breaking, creative ways to drive brand preference and purchase intent for the Energizer and Eveready brands globally," said Jeff Ziminski, global chief marketing officer for Energizer Household Products.

Tom Carroll, president and CEO of TBWA Worldwide, added, “They are an industry leader in innovation and technology on all levels and we are honored to have the opportunity to impact their business in a meaningful way.”

Energizer Holdings is one of the world's largest manufacturers of primary batteries, portable battery-powered devices, and portable flashlights and lanterns.