Benjamin Li
Mar 4, 2011

EmporioAsia Leo Burnett revamps website for Shanghai Bund icon

SHANGHAI - EmporioAsia Leo Burnett has completed a major facelift of contemporary Chinese lifestyle centre Three on the Bund’s website. Featuring black and white visuals, the new site is reminiscent of Shanghai in the 1920s.

EmporioAsia Leo Burnett revamps Three on the Bund website
EmporioAsia Leo Burnett revamps Three on the Bund website

Three on the Bund features fine dining, high fashion stores, one of Shanghai’s top art galleries, museums and the famous Evian Spa.
 
The new website matches and compliments the style, architecture and features of Three on the Bund, featuring black and white key visuals reminiscent Shanghai in the 1920s.

The client is a strong supporter of preserving the art and history of Shanghai. New website features include ‘Three spirit’ – a series of talks on Asian art and culture by prominent speakers,  the opportunity for members to sign in and register as VIPs, special offers and the convenience of making reservations for events and dinner.

The Bund has become a highly visible attraction for well-heeled locals, expatriates and visitors, who are spoiled for choice with new and old dining and entertainment landmarks like Bund 6, Bund 18, Peace Hotel, Waldorf Astoria Shanghai, and M on the Bund.
 
“We are proud to have worked with a pioneer in upscale lifestyle in Shanghai on their new website and on digital marketing,” said Vincent Kobler, MD of EmporioAsia Leo Burnett.

He added that Shanghai is now a crowded market for upscale dining, fashion and lifestyle. His team aims to keep the site fresh with new content and hope the new site will help Three on the Bund stay ahead of the competition.

 

 


 
 

Source:
Campaign China

Related Articles

Just Published

6 hours ago

Purpose-led ads lead to sales uplift for two in ...

Campaign's global survey also showed one in five marketers was unable to measure the commercial impact.

17 hours ago

Creative Minds: Heidi Kasselman on how pretending ...

From winging an internship in Johannesburg to leading creative at Clemenger, Heidi Kasselman's unconventional path proves sometimes chaos is the best career plan.

17 hours ago

Veteran Australian broadcaster Alan Jones arrested ...

One of the country's most influential yet controversial media figures, Jones has been detained following an investigation into alleged offences spanning nearly two decades.

17 hours ago

40 Under 40 2024: Jacob Lin, Leap Strategy

A 29-year-old CEO, Lin is redefining digital marketing in China, blending purpose with profit to transform brand engagement with talent and consumers alike.