EmporioAsia Leo Burnett named digital AOR in China

The win comes after a four-way competitive pitch in July and August, which also included Burson-Marsteller and Ogilvy.

It means EmporioAsia Leo Burnett will be responsible for all of Accenture’s digital marketing duties in Greater China, including website design, social media, mobile marketing, banner and digital ad campaigns.

“Accenture is a strategic win for us and we believe that they will benefit from our deep understanding, experience and insights into the B2B space in China, focusing on marketing to C-level executives,” cited Vincent Kobler, the agency’s managing director.

EmporioAsia Leo Burnett has a division focused on the B2B and corporate sectors, with clients in a wide range of industries from manufacturers to green energy providers, steel, and state-run enterprises.

Kobler added that the client’s wide range of B2B business in different sectors was one of its main challenges, “as unlike other MNCs, like P&G which is mainly in consumer products, we need to know how to address the needs of Accenture in a wide range of fields and industries.”

Reported in June, Accenture has appointed TBWA as its global creative AOR. Meanwhile Doug Pearce, formerly media management lead for Asia-Pacific at Accenture, has been named CEO for Omnicom Media Group (OMG) China, as reported last May.

Accenture is a global management consulting, technology and technology outsourcing company, competing with other giants including IBM.