Staff Reporters
Sep 14, 2011

Emirates named title sponsor of Australian Open

DUBAI - Emirates Airlines has signed a deal with World Sport Group, making it the naming rights sponsor for The Australian Open over the next three years.

Emirates will be the name title sponsor of the Australian Open for the next three years
Emirates will be the name title sponsor of the Australian Open for the next three years

In additional to the Emirates Australian Open, the airline is also the official airline for 18 other golf tournaments worldwide including the Australian PGA Championship.

“Since joining as the official airline of the Australian Open in 2009, Emirates has been an integral part of the success of Golf Australia and the growth of the championship, and we look forward to the future of the event as well as the promotion of the game of golf in Australia,"  said Barry Brown, Emirates’ vice-president Australasia.

Based on the airline's strong commitment to golf, its support is a strong endorsement of the event, commented Gold Australia CEO Stephen Pitt and added that this year's lineup of players includes Tiger Woords, Geoff Ogilvy and Adam Scott. 

The 2011 Emirates Australian Open championship will be played at The Lakes Golf Club in Sydney from 10th to 13th November.

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

EY launches global film focusing on next generation

The campaign was created by Fink Different.

15 hours ago

40 Under 40 2024: Sofia Yip, Edelman

A skillful and adaptable leader, Yip's ability to transition between corporate and marketing realms has been transformative in boosting Edelman’s stature and business to new heights.

17 hours ago

Hylink CEO Su Tong resigns amid alleged market ...

The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the allegations are investigated.

17 hours ago

The risks and opportunities of Red's international fame

Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.