Effective Measure shifts top executives to Singapore

The reorganisation will see Effective Measure founder and senior VP of marketing development James Robertson, Southeast Asia regional director Dinesh Arasaratnam and India VP Abhimanyu Sareen work from the Singapore office to support the organisation’s expansion across the region.

The new office in the Lion City will act as a regional hub for Effective Measure’s established offices in Indonesia, Bangkok, the Philippines and Vietnam.

Effective Measure chairman Richard Webb said investing in Asia is a top priority for the company.

"With a proven, dedicated team now in place in Asia’s media hub in Singapore, we look forward to significantly expanding our investment and presence in this fast-moving region while contributing to digital best practices,” he said.

Robertson added, “We are optimistic about the emerging Asian market and are committed to actively help realise its full potential.”