Kenny Lim
Nov 12, 2008

EA partners Asian Football Confederation to promote game

SINGAPORE - Electronic Arts has partnered the Asian Football Confederation (AFC) to incorporate the AFC Asian Cup and the AFC Champions League football tournaments into its FIFA Online 2 game title.

EA partners Asian Football Confederation to promote game
The move is expected to heighten the relevance of the online game in Asia when it launches into China, Singapore, Thailand, Malaysia, Vietnam and Hong Kong in the coming months.

“We are committed to deliver Asian football to a wider audience and new media will play an increasingly important role in promoting the game, particularly to the Asian youth,” said AFC president, Mohamed Bin Hammam.

Related Articles

Just Published

8 hours ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

11 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

13 hours ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.

13 hours ago

Agency Report Card 2024: Publicis Creative

Publicis Creative had a commanding year, with Leo Burnett cementing its place as APAC’s new creative powerhouse across major award shows. But as structural shifts continue to take shape, all eyes are on how this momentum carries forward.