Staff Reporters
Apr 27, 2012

Dutch Lady hopes to break Guiness World Record with Facebook campaign

KUALA LUMPUR – Dutch Lady Malaysia is hoping to make a Guinness World Record with its campaign to collect 10,000 Facebook cheers in support of the Malaysian Olympic team.

Dutch Lady Malaysia:
Dutch Lady Malaysia: "History-making attempt"

Dutch Lady Malaysia recently established an alliance with the Olympic Council of Malaysia (OCM) to support four athletes at the London 2012 Olympic Games.

As part of this support and to commemorate World Milk Day on 1 June, Dutch Lady has created a  “Drink more, do more – 2 a day” campaign to raise awareness of the nutritional benefits for drinking milk.

The aim is to collect 10,000 'Go Malaysia, Go' cheers on its Facebook fan page in an effort to break the Guinness World Record for the most cheers in a compound crowd recording category.

The launch event will also see celebrity Faizal Tahir unveil his new song “Go Malaysia, Go!”, which will be presented to the Malaysian team before they fly to the London in July.

Ramjeet Kaur Virik, marketing manager for Dutch Lady Malaysia, said efforts will also be made to collect cheers on-ground across Malaysia.

She said, “We invite everyone to come together as one and to be part of this history-making attempt, by breaking the existing record set in 2011 with a total of 9,621 numbers of cheers.”

Related Articles

Just Published

1 hour ago

Asia-Pacific Power List 2024: Ricky Afrianto, ...

A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.

2 hours ago

Daniel Ricciardo drives the dream in Tourism WA's ...

The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.

2 hours ago

Zenith wins Ugg media mandate in China

The agency will be responsible for the bootmaker's media planning and buying account in China.

3 hours ago

Top 10 beauty brands in Southeast Asia

Indonesia’s Wardah surges past global giants like Vaseline, Dove, and Nivea to become Southeast Asia’s top beauty brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.