Benjamin Li
Jan 31, 2011

DMG launches Chinese remake of Hollywood rom-com 'What women want'

BEIJING - DMG Entertainment is rolling out romantic-comedy Wo Zhi Nu Ren Xin, a remake of the 2000 Hollywood romantic comedy blockbuster 'What women want'.

Wo Zhi Nu Ren Xin
Wo Zhi Nu Ren Xin

DMG plays a vital role in the movie as the company’s leading advertising firm comes to life on the big screen as the setting of the film.

The film tells the story of a hot-shot advertising executive whose life turns upside down when an accident enables him to hear what women think.

As part of the research for the film, DMG granted crew and cast of the movie exclusive access to the behind-the-scenes operations to ensure the setting for the film was as authentic as possible.

“We are proud that our company’s advertising company was the inspiration for the agency in the film,” says Dan Mintz, CEO of DMG.

Source:
Campaign China

Related Articles

Just Published

5 hours ago

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.

20 hours ago

Arthur Sadoun: Agencies should be ‘optimistic’ not ...

Publicis CEO gave exclusive interview at Campaign House on first day of Cannes Lions.

20 hours ago

Dentsu China unveils new media agency heads

Guang Cui, CEO of Dentsu China, will oversee media agencies, as Dephin Lim joins from WPP and Derek Huang transitions from Merkle to lead Dentsu X.

21 hours ago

WhatsApp officially introduces ads in updates tab

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.