Minnie Wang
Jul 15, 2021

Disney orchestrates a symphony of diversity

INSPIRATION STATION: A very diverse musical group—in terms of the musicians and their instruments—called True Colors Symphony recreated 'A whole new world' in a music video produced at Hong Kong Disneyland.

Photo Credits: Hong Kong Disneyland & True Colors Symphony
Photo Credits: Hong Kong Disneyland & True Colors Symphony

In May, the warm music video below began to circulate on social channels. In it, True Colors Symphony (TCS) plays an adaptation of 'A whole new world', from Disney's animated movie Aladdin. The rendition's combinatiion of western instruments with traditional Chinese instruments such as the Erhu and Dizi, as well as the diverse makeup of the orchestra, proved touching to audiences.

TCS, founded in 2019, is billed as the largest all-inclusive orchestra in Hong Kong. It has over 200 members from different backgrounds, abilities, ages, backgrounds and cultures. With members ranging from 7 to over 70 years old, the group inclues visually impaired, hearing impaired, autistic and intellectually challenged musicians.

Twenty-two TCS members performed in the music video under the baton of Homer Lee, a veteran musician from the Hong Kong Philharmonic. Millennial singer-songwriter Phil Lam joined as a guest performer on the alto saxophone.

The project involved Sony Hong Kong, Sony Music Entertainment Hong Kong, and Hong Kong Disneyland. In addtion to social channels, the video was also played on public video walls in the city's busy Causeway Bay district.

True Colors Symphony also held a concert at the Hong Kong Cultural Centre on July 8, which included Cantopop icon George Lam (Lam Tsz Cheung) and Lam as guest performers.

True Colors Symphony's JUly 8 concert


TCS is a project of PMA Music Foundation, which was founded in 2003 and works with musicians and inspirational figures to bring hope and care to unprivileged children and families. The foundation is supported by the family of KH Poon, Deutsche Bank, Born to Be, Mount Ambitious, Tiger Jade Capital, and Lalamove, among others.

CREDITS

Composer: Alan Menken
Arranger: Elliot Leung
Alto saxophone: Phil Lam
Erhu: Yang Enhua
Dizi: Lei Tsz Shing
Conductor: Homer Lee

You've arrived at Inspiration Station, a weekly look at imaginative and artistic work from creators of all kinds across Asia-Pacific. Step off for a minute to recharge your creative batteries and find inspiration for that next big idea of yours further down the track.

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

How ad agencies can safeguard their creative spark ...

By implementing the right processes, and following it to the T, creative agencies can minimise the instances of idea thefts and safeguard their valuable work.

2 hours ago

How a toilet joke got two interns their first ...

Nidhi Shah and Rag Brahmbhatt were pleasantly astonished that their work for Macrogol Hexal tickled the funny bones of jurors judging entries for the ‘Audio and Radio Lions’ category.

10 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

10 hours ago

Agency Report Card 2023: Wunderman Thompson

As the curtain falls on a year of connected customer experiences, integrated communications, and business growth, Wunderman Thompson, now part of VML, embraces a fresh chapter. With new leadership at the helm, they set sail toward a brighter future.