Discovery appoints Julie Petersen as vice president research

To be based at DNAP’s regional headquarters in Singapore, Petersen will report to Kevin Dickie, senior vice president, content group.

Heading up the network’s research department in Asia Pacific, Petersen will oversee all broadcast, marketing, brand and internet research for DNAP in the region to maintain the network’s competitive position and profitability.

Additionally, she will plan and direct policies, objectives, and initiatives across the region, working closely with the various country managers and the senior management team to support local market needs. Petersen is also tasked with developing methodologies and tools to further leverage DNAP’s content to drive revenue and enhance the network’s portfolio of brands.

Petersen comes to Discovery with more than 30 years of experience in the media industry. Prior to joining Discovery, she was working in Hong Kong with Media E2E, a media services company that she co-founded. Prior to that, she was vice president of strategic planning and research with Star TV in Hong Kong, and before that with ITV in the UK.