Digital happenings this week from China Mobile Hong Kong, Mengniu, Land Rover, Tiger Beer, Bosch and more

Burger King Singapore has suspended an online video entitled ‘Furious man about to hit elderly lady. Help him control his fire’, after launching it for less than two weeks. While receiving more than 100 Likes on the five Facebook posts, it also received more negative comments than positive ones.

As a value-added service to lure young music lovers, China Mobile Hong Kong has partnered with Hong Kong app developer Soliton to launch an online music service, 'CMHK Soliton Let’s Play'. With the service, China Mobile Hong Kong users can access a library of one million songs in various genres, including Cantopop, Japanese, Korean, Western, classical and children's.

Hong Kong's adspend for the third quarter amounted to US$1.34 billion, surpassing that of the first and second quarters, but suffering from a relatively lower year-on-year (YOY) increase, which shows that most advertisers remained cautious when investing in advertising, according to admanGo's latest report.

Seven local and international agencies, including wwwins Isobar, Ogilvy Neo and ZenithOptimedia, are believed to have been invited to pitch for China Dairy giant Mengniu, with presentations taking place on 31 October.

Land Rover China has launched 'Evoque my style', an online product experience platform for the Range Rover Evoque that is tailored to a driver's personality. Created by Wunderman Shanghai, the digital activation campaign begins with a personality quiz that incorporates an algorithm to match the user’s personality with one of the 17 possible digital Evoque configurations.

Tiger Beer has appointed We Are Social to help develop its global social media strategy in a bid to further its online engagement with a new generation of drinkers. The agency will be responsible for conducting an in-depth audit of social-media conversations surrounding the Tiger brand.

Engineering and electronics company Bosch has appointed Blugrapes as its social media agency for Southeast Asia, as part of a strategy to build-up, strengthen and unify its social media presence across the region.

Aegis Group has acquired Hablar, a Japanese performance marketing and search agency, for an undisclosed sum. Hablar will operate as iProspect Japan, led by Takahiro Doi. The existing iProspect Japan assets will be merged into Hablar.

Led by Juny Lee, Korean digital and social media communications specialist SocialLink has merged its business into Weber Shandwick Korea. Lee has assumed the position of vice-president of Weber Shandwick Korea and his staff of 15 will continue to provide services directly to SocialLink’s existing clients.