Digital agencies VLT and BPC merge in Malaysia

The merger has brought together more than 50 employees and clients including Astro, Hilton, Hong Leong Bank, Kimberly-Clark, Skittles and SP Setia.

The combined entity will operate under the VLT brand, led by Warren Tan, CEO of VLT. Also joining the management team are Eugene Lim, COO and Jason Voon, director of strategy, as well as Adrian Lim, director of client services, who was managing director of BPC.

“Digital has always required complex and diverse multidisciplinary teams and capabilities,” Tan told Campaign Asia-Pacific. “But we believe that our clients and the industry as a whole will see even greater shifts in the days to come.”

“For us, we believe this shift will dramatically change the outdated agency revenue model and create opportunities like never before,” he continued. “This merger helps position VLT with the size and scale we need to capture these opportunities.”

Due to this changing digital agency model, Tan said they aim to build the agency for tomorrow by making significant investments in areas including technology incubation, innovation and start-up acceleration.

The agency is currently working on a few more regional ventures, which will be announced in the coming months, he added.