Benjamin Li
Feb 20, 2009

DHL chooses Waggener Edstrom for PR

SINGAPORE - Logistics company DHL has chosen Waggener Edstrom as its new regional public relations agency partner after a competitive pitch with a number of undisclosed agencies, displacing incumbent Golin Harris, which has been holding the account for five years.

DHL chooses Waggener Edstrom for PR
Anita Gupta, senior vice-president of corporate communications and sustainability for DHL Asia Pacific said, “We were looking for a new PR partner with creative energy, good team work and that has a good understanding of business and global viewpoints.”

“We are cautiously optimistic about our business. Like most other business, we are not immune to the economic downturn, but will continue to be hopeful about the business,” she added.

Waggener Edstrom is tasked for coming up with a series of creative execution and implement PR strategies in Asia in the coming year.

O&M currently holds DHL’s creative account. DHL competes with other international logistics counterparts like UPS and TNT.

Related Articles

Just Published

1 day ago

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

1 day ago

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

1 day ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

1 day ago

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.