Jenny Chan 陳詠欣
Oct 7, 2011

Destination Macau flips a page with new name and cover redesign

MACAU - Luxury lifestyle publication Destination Macau has undergone a revamp to reflect the growth of Macau as one of the world’s premier travel destinations.

Destination Macau flips a page with new name and cover redesign

Destination Macau has been re-titled DM with a fresh design and layout with new sections in the magazine featuring exclusive interviews with high-profile luxury sector influencers.

The editorial focus of the bi-monthly publication highlights what Macau has to offer in high-end fashion, fine dining, and world-class entertainment.

In the launch issue, Frida Giannini, creative director of Gucci and Diego Della Valle, CEO of Italian luxury leather goods company Tod’s were interviewed.

"We're very proud of DM’s new look, which reflects international content that is relevant to the ever changing retail landscape in Macau," Mark Hammons, group publisher and managing director of Ignite Media Group said.

The Macau Government Tourist Office (MGTO) plans to position Macau as a "world centre of tourism and leisure", as established in China's 12th five-year plan. Business volume of Macau travel agencies soared 33 per cent last year, according to its Statistics and Census Service (DSEC).

 

Source:
Campaign China

Related Articles

Just Published

32 minutes ago

Call for submissions: Do you want to be featured in ...

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.

3 hours ago

Davos elites bullish on future of business

There was a sense of guarded optimism in the air at the latest World Economic Forum. But CEOs want their CCOs to step up and deliver on their greater accountability.

3 hours ago

Google rolls out several new PMax updates following ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.

3 hours ago

Zurich picks single agency for global media account

Results are in for the winner-takes-all pitch.