JAKARTA – Panasonic has awarded Dentsu Strat its creative duties for the Indonesian market, after a pitch that included four other agencies.
Bates, Go-Ad, Publicis and Grey were believed to have also been involved in the pitch.
Dentsu Strat will handle the creative for all products in Panasonic's home appliance and imaging stable.
The incumbent creative agency is Saatchi & Saatchi, sharing duties with Saatchi Lab.
Panasonic’s entire media and creative business is believed to be worth RP150 billion (US$16.7 million).
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