Dentsu Strat scoops Indofoods noodle brand Supermi

The pitch process for Supermi began a month back as reported by Media.

Matari Advertising previously handled Indofood's business when it won the creative and media accounts for Indofood's three popular noodle brands including Indomie, Superami and Sarimi in 2006.

Supermi is the third biggest instant noodle in Indonesia. The company also markets wheat flour, cooking oil and margarine brands. Last year the company acquired Indolakto, one of Indonesia’s leading processed milk producers.