Asiya Bakht
Sep 2, 2009

Dentsu Strat scoops Indofoods noodle brand Supermi

JAKARTA - Dentsu Strat has won the creative account for Indofoods flagship noodle brand Supermi after a four-way pitch that involved Euro RSCG, Dwi Sapta and incumbent Artek and Partners.

Dentsu Strat scoops Indofoods noodle brand Supermi
The pitch process for Supermi began a month back as reported by Media.

Matari Advertising previously handled Indofood's business when it won the creative and media accounts for Indofood's three popular noodle brands including Indomie, Superami and Sarimi in 2006.

Supermi is the third biggest instant noodle in Indonesia. The company also markets wheat flour, cooking oil and margarine brands. Last year the company acquired Indolakto, one of Indonesia’s leading processed milk producers.

 

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