Staff Reporters
Jun 25, 2020

Dentsu Inc. named Cannes Lions Asia Agency of the Decade

The Tokyo-based agency has won Grand Prix, Titanium and Lions in many other categories over the past decade.

Dentsu Inc. named Cannes Lions Asia Agency of the Decade

Tokyo's Dentsu Inc. has been recognised as Cannes Lions' Asia Agency of the Decade for its consistent level of creative excellence and award haul over the past ten years, as announced in the Lions Creativity Report of the Decade on the Lions Live platform.

The agency has garnered numerous Lions awards in a wide range of categories including Design, Media and Creative Data Lions. It's Grand Prix and Gold-winning work alone spans 13 Cannes Lions categories.  

Dentsu Inc.’s chief creative officer, Yuya Furukawa told Campaign this demonstrates Dentsu's diverse talents and expanded range of creativity over the past decade. 

"We are greatly honored to receive this award and, needless to say, we are ten times as happy as receiving an ‘Agency of the Year’ award," Furukawa said. 

"We are in the midst of an era that will go down in history, but at the same time, history is telling us, ‘Use your creativity now’. We have to keep updating how we use our creativity, and by doing so, it will help us move forward," he added. 

In 2014, Dentsu Inc won the Titanium Grand Prix for Honda with its "Sound of Honda/Ayrton Senna 1989" work (pictured below). 

Then, in 2016, the Japanese agency followed up with a Design Grand Prix for its "Life is Electric" campaign for Panasonic (video below). 

Source:
Campaign Asia

Related Articles

Just Published

23 hours ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.

1 day ago

TBWA dominates in Japan/Korea AOY 2024 awards

Accenture Song and TBWA walked home with multiple metals at the 2024 Campaign Asia-Pacific Agency of the Year awards for Japan and Korea. Check out the highlights here.

1 day ago

Hong Kong's unique spirit: A 'Never Normal' love ...

Forget dim sums and skyscrapers, over 40 brands and influencers from Hong Kong join forces to embrace the city's chaotic charm, eclectic character, and resilient spirit in an unconventional campaign.

1 day ago

Global ad spend to hit $1.08 trillion in 2024 as ...

WARC's latest study also reveals tech giants' intensifying dominance of global ad spend and social media leading unprecedented growth—but regulatory headwinds still threaten to reshape this burgeoning landscape.