Dentsu creates US$120m digital investment fund

The objectives of the fund are to accelerate the growth of the Dentsu Group’s digital businesses and to contribute to the development of the digital communications market not only in Japan but also in countries such as the United States and China.

Announcement was made by Dentsu president and CEO Tatsuyoshi Takashima and Dentsu Digital Holdings (DDH) president and CEO Akira Sugimoto.

The newly established fund will be operated by DDH and headed by Akihisa Fujita, a pioneer in the development and creation of the mobile advertising market in Japan (and currently a director and executive vice president of DDH). DDH will make proactive investments while forging close links with Dentsu and the Dentsu Group’s digital-related companies.

In order to provide clients with one-stop digital marketing solutions and services, Dentsu established the business management company DDH to integrate the Dentsu Group’s digital-related businesses in January this year. An internal Digital Business Division was also established at the same time to integrate Dentsu's digital-related departments.

Going forward, Dentsu will effectively use the newly established fund to accelerate the expansion of the Dentsu Group’s digital domain through the further strengthening and expansion of its digital services framework.