Dentsu Beijing hires VP for new global business practice

Kiyohara's mission is to create marketing solutions for global brands in China, as well as leverage the power of the Dentsu network on behalf of Chinese brands in global markets.

He reports directly to Gentaro Komiya, president of Beijing Dentsu Advertising and executive officer of Dentsu Inc, its parent company in Japan.

Dentsu Beijing’s client portfolio include Citroën, Apple Computer, Canon, Lenovo, Master Kong and PICC, among others.

Kiyohara said there is a common misconception that Dentsu only handles Japanese clients. "But this newly created global business practice is to show to American and European brands that we are also open to pitch for their business," he said.

“Dentsu is the most global among all Asian agencies, yet at the same time, most Asian among the global agencies,” he added. "It is an exciting time to relocate and work in China as Chinese customers are getting more sophisticated and the rulebook keeps changing."

Originally from Los Angeles, Kiyohara has lived and worked in Asia for the past two decades. His work includes efforts with a number of global brands including IBM, Kodak, and American Express.