Analysis Marketing
Olivia Parker
Feb 1, 2019

Deepfake videos menace publishers and brands

The rise of video manipulation is spurring news publishers to take action, explains the director of the BBC World Service Group. But risk experts say it's only a matter of time before brands get hit too.

A screenshot from a BBC report experimenting with deepfakes, in which the newsreader Matthew Amroliwala appears to be able to speak Mandarin, a language he doesn't know in real life.

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