DBS win lifts Euro RSCG as Carat bolstered by Bayer

 

Creative Performance League January
Rank	Agency	Wins	Billings gained (US$m)	Billings lost (US$m)	YTD totals (US$m)
1	Euro RsCG	DBS, Singapore, Hong Kong; China Telecom, China	50.5	-	50.5
2	TBWA	Nissan, India; Corona Beer,Asia-Pacific; telecoms brand, Korea	50	-	50
3	JWT	Jasonwood Jeans, China; LeConte Chocolate, China	11.5	1.9	9.6
4	McCann Erickson	Seiyu, Japan;AstraZeneca, India; Neo Sports Broadcasting, India	7.8	-	7.8
5	Bates141	Virgin Mobile outdoor, India; Abbott Laboratories, Philippines	7.1	0.6	6.5
6	Y&R	Taj Vivanta, India; Pepsi non-carbonated, Philippines	6.5	-	6.5
7	BBDO	NETS, Singapore; KFC,Vietnam; Parryware Roca, India	7	1.2	5.8
8	DDB	Uniqlo, Singapore; Marriage Central, Singapore	3.1	0.5	2.6
9	Grey Group	Tunas Indonesia Raya; GlaxoSmithKline (Tykerb), Indonesia	2	-	2
10	Leo Burnett	Information Communication Technology Agency of Sri Lanka; Philippine Airlines	1.1	0.5	0.6
11	Ogilvy & Mather	ICICI Bank, India; K11, Hong Kong; Star Daiichi Insurance, India	18.1	31.7	-13.6

Media Performance League January
Rank	Agency	Wins	Billings gained (US$m)	Billings lost (US$m)	YTD totals (US$m)
1	Carat	Bayer, China;AIA, China;  Restaurant Brands, Australia	102.9	0.4	102.5
2	Universal McCann	Telekom Malaysia; Frisian Flag, Indonesia; Himalaya Herbal Healthcare, Singapore	24.5	2.1	22.4
3	Mindshare	21st Summer Deaflympics,Taiwan; Amway,Thailand	25.2	3	22.2
4	PHD	Tempo, Hong Kong; Nine Network Australia; Ikea, Malaysia	19.1	8.7	10.4
5	MediaCom	Wyeth (Centrum), China; Allowries Butter, China	8	-	8
6	OMD	Standard Chartered Bank, India; Zesto Juice, Philippines	6.8	1.3	5.5
7	Zenith Optimedia	VisitBritain, India; RPG Publications, India; sports brand,Australia	17.3	15	2.3
8	Maxus	Maxxium, China	10	8	2
9	Initiative	Thai Beverages,Thailand; China Telecom, China	16.4	15.1	1.3
10	Vizeum	Stabilo, Malaysia	0.3	-	0.3
11	MEC	Chanel, China	4.3	8.6	-4.3
12	Starcom	-	-	74.1	-74.1

METHODOLOGY: The Business Performance Leagues are compiled on a monthly basis by Media magazine. Business performance is measured according to the annualised billings value of accounts won and accounts lost. Agencies are ranked according to their net billings gain in the year to date.

For accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Retained business is not included in the leagues.
 
VERIFICATION: Information submitted by agencies is checked for accuracy where possible against the advertising spend data compiled by Nielsen Media Research,TAMIndia and NDT Japan.

Please email [email protected] for further details or to update billings.