Former WPP executive David Mayo has joined Verita Healthcare in Singapore as group sales and marketing director, effective immediately.
Mayo, an adland veteran who spend 21 years with Ogilvy and WPP, leaves his position as chief business development officer of Jakarta-based creative marketplace GetCraft just six months after taking the position. He resigned from Ogilvy in August 2018.
Founded in 2015, Verita specialises in preventative healthcare and wellness, and Mayo will oversee brand management, marketing strategy and sales operations. The role compliments Mayo's existing position as CMO and non-executive director of BetaMedTech, a Singapore-based medical startup.
In a statement, Mayo said: "Having spent the first half of my working life in advertising, I now want to spend the second half working in a sector with a company that gives back in a meaningful way. The global healthcare market is predicted to grow to around US$10 trillion by 2022 and it represents a significant proportion of global GDP, so it’s a good time to be disrupting rather than defending!”
Julian Andriesz, Verita founder and group chairman, said the company needs "agile minds, clear vision and bold strategies" to grow beyond its 20 operations on four continents, and Mayo fits the bill to help Verita expand.
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