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Burger King puts 'For Rent' signs to work in new campaign
The 'Best neighbor' campaign trolls competitors by placing jab-filled 'for rent' signs in vacant properties next to their restaurants.
Report alleges gaps in agency-advertiser media contracts
An analysis of 121 audits in the Asia-Pacific region reveals significant agency-advertiser risks.
We don’t want to be the Eiffel Tower of Singapore: Marina Bay Sands
Maunik Thacker, senior vice president of marketing at Marina Bay Sands, talks to Campaign Asia-Pacific about marketing a city icon.
David Beckham kicks off regional campaign for Marina Bay Sands
SINGAPORE - Marina Bay Sands has unveiled a regional advertising campaign starring global sporting icon David Beckham.
Havas Worldwide Japan hires David Morgan as ECD
TOKYO - David Morgan (pictured) has joined Havas Worldwide Japan as executive creative director.
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