David Advertising Taiwan promotes Tyson Deng as chairman

Deng, a 30-year award-winning advertising veteran in Taiwan, will remain in Taipei and reports to Joseph Pai, chairman of Ogilvy & Mather in Taiwan, and TB Song, chairman of Ogilvy & Mather Greater China.

Pai said in an internal staff announcement statement: “Deng has been working for the Ogilvy & Mather team for over 17 years, and started building up the unique David Advertising brand from scratch since 2005. With his leadership charisma, he has formed a solid team that has gained excellent performance in both new businesses and awards.”

David Advertising Taiwan was merged into Bates 141 group in 2007. Digby Richards CEO of Bates 141 Asia-Pacific said: "Tyson is the perfect example of someone that just gets on with the business. A no-fuss operator who breeds immense loyalty among those that work with him."

David Advertising's Taiwan team recently won the branding account for Chinatrust, after a pitch against Leo Burnett and United Advertising. It also scooped Japan Tobacco International Taiwan's Sobranie and Mine brands, after a pitch against DDB.

In 2008 David Advertising won the Pizza Hut account in Taiwan.