Staff Writer
May 6, 2019

CWT Meetings & Events appoints Singapore director

Petrina Goh will be responsible for growing business in Singapore, and creating participative, digital and data-driven M&E experiences clients.

Petrina Goh, Singapore director, CWT M&E
Petrina Goh, Singapore director, CWT M&E

The meetings and events division of CWT has apppointed Petrina Goh as its new director of Singapore. She will be responsible for growing CWT M&E’s business in Singapore, and creating participative, digital and data-driven M&E experiences clients.

Goh has over a decade of experience in the meeting, events and hospitality industries. She joined CWT M&E in 2015 as business development executive, and in 2017 was promoted to the role of senior business development manager.

“Petrina has contributed greatly to the growth of our business in Singapore, and changing the conversation around how our clients define success for their meetings and events. I’m confident that we’ll continue to scale greater heights under her leadership," said Sam Lay, senior director, Asia Pacific, CWT M&E.

“The number of meetings, events and incentive trips managed by our team in Singapore has nearly doubled over the last five years. It’s also one of the more advanced markets in the region, with companies looking beyond just savings to increase attendee engagement, better mitigate risks and maximise their ROI.”

Source:
CEI

Related Articles

Just Published

22 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

22 hours ago

Agency Report Card 2024: VML

Working through a complex merger in 2024, VML remained steady and stable. Now it's time to show the world how it can flex its scale to creative benefit for all to see.

23 hours ago

'If it doesn’t entertain, don’t even enter': ...

Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror Valerie Madon explains why funny works, short-form is trickier than it looks, and why the best films sell more than just a feeling.

23 hours ago

Canva plugs MagicBrief into the creative feedback loop

By acquiring MagicBrief, Canva is blending AI-powered insights with real-time design iteration—turning creative guesswork into scalable, data-backed storytelling for enterprise teams.