Culture's changed. Has your marketing? | Partner Content

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Campaign Asia

Twitch layoffs hit marketing team

Oct 16, 2024

Staff Reporters

Chinese-Canadian actor Simu Liu criticises boba ...

How brands are using Twitch for sports marketing

Jul 27, 2021

Mariah Cooper

How brands are using Twitch for sports marketing

Just Published

Cathay Pacific steers away from 'traditional airline PR' in the UK with agency appointment

1 hour ago

Evie Barrett

Cathay Pacific steers away from 'traditional ...

International airline Cathay Pacific has enlisted consumer and B2B PR support in the UK, prioritising an ‘insight-driven’ strategy over hiring an agency with prior experience in the airline sector.

Dentsu forecasts global 5.9% increase in adspend in 2025

1 hour ago

Shauna Lewis

Dentsu forecasts global 5.9% increase in adspend in ...

Asia-Pacific growth is expected to be in line with the global average at +5.8%.

Campaign expands into Germany, Austria and Switzerland

9 hours ago

Beau Jackson

Campaign expands into Germany, Austria and Switzerland

Launch of Campaign Germany follows Canadian expansion earlier this year.

Jaguar's contentious rebrand finally gets its car moment, but questions remain

11 hours ago

Rahat Kapur

Jaguar's contentious rebrand finally gets its car ...

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.