Staff Reporters
Jun 23, 2018

Creative Effectiveness winners: Cannes Lions 2018

India takes home the Grand Prix, and APAC makes a decent showing with six awards.

Ogilvy Mumbai's
Ogilvy Mumbai's "Savlon Healthy Hands Chalk Sticks" campaign

India finished this year’s Cannes Lions on a high after winning the Grand Prix in the Creative Effectiveness category, for Ogilvy Mumbai’s ‘Savlon Healthy Hands Chalk Sticks’ for Savlon.

It was one of 18 Lions awarded in the category, including two Gold, six Silver and nine Bronze. Asia-Pacific made impressive progress in Creative Effectiveness, taking a third of the awards this year.

One Gold went to Colenso BBDO Auckland for ‘The Child Replacement Programme’ campaign for Pedigree. There were then four Bronze Lions for the region:

  • Two Bronzes for Tencent Shenzhen for ‘QQ Alert: Reunion After Years’
  • Clemenger BBDO Melbourne for ‘Hungerithm’ for Snickers
  • Clemenger BBDO Melbourne for ‘Meet Graham’ for Victoria Transport Accident Commission

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Should brands try to be 'besties' with GenZ?

Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape

3 hours ago

BBC launches review of $76 million media planning ...

Incumbent Havas Media Network has handled the account ever since 2015.

3 hours ago

The Oscars 2025: Who will win the film poster review?

AML Group creatives Lizzie Hutchison and Stephen O’Neill discuss the highs (and lows) of posters for this year’s Best Picture nominees at the Oscars.

15 hours ago

Ramadan 2025: How Indonesians plan to spend, save, ...

Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.