COVID-19 media and consumption impacts in China: By the numbers

Here's a quick look at a few stats that illuminate how the COVID-19 outbreak has impacted media consumption and shopping in China, according to reports issued by Publicis Media and Dentsu Aegis Network.

271%

Increase in search activity for yoga during the Chinese New Year period, versus 2019.¹

120,000,000 to 150,000,000

Daily average users for the mobile game Glory of Kings during CNY.²

2,000,000,000

Estimated revenue, in RMB, for mobile game Glory of Kings on CNY eve, equivalent to US$287 million.²

600%

Increase in vegetable deliveries by Carrefour during the CNY period.¹

60%

Increase in drama viewership during the CNY period, versus 2019.¹

-23%

Decrease in sport content viewership, versus 2019, as major events canceled.¹

600,000,000

Number of viewers who watched the film Lost In Russia in the first three days it was available on streaming platforms. The film's producers sold it to ByteDance and other online providers when cinemas closed.²

29%

Rise in ratings for CNY Gala viewing on OTT services, versus 2019.¹

40.7% to 55.3%

Rise in percentage of OTT viewers watching six or more hours a day, comparing the pre-CNY period and the CNY period.¹

145%

Search activity around immunity-enhancing products during the CNY period, versus 2019.¹

-57%

Search activity around skin care during the CNY period, versus 2019.¹

85.3%

Percentage of people for whom the smartphone remains the device of choice even when housebound.²

321%

Sales revenue increase for online grocer Fresh Daily in the seven days of CNY.¹

Sources

¹ A Publicis Media report obtained by Campaign
² A Dentsu Aegis Network report obtained by Campaign