The occasion-based push, 'Grab a taste of Friday', is intended to connect with drinkers by tapping into the good feelings associated with the end of the working week.
The bulk of the activity, which will include limited-edition pack designs and a series of 'Fanta experiences', will be rolled out in 2010 through a multichannel drive.
The campaign is the first global work for Fanta in nearly five years. The work will target mothers and Fanta's core teenage market and is scheduled to run in other markets globally throughout the year.
The bulk of the activity, which will include limited-edition pack designs and a series of 'Fanta experiences', will be rolled out in 2010 through a multichannel drive.
The campaign is the first global work for Fanta in nearly five years. The work will target mothers and Fanta's core teenage market and is scheduled to run in other markets globally throughout the year.
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