Coca-Cola | Coke Mini Launch | Korea

The beverage giant has signed with the hottest pop group in Korea, 2PM, to endorse the petite soft drink line, mini Coca-Cola and Coke Zero. The launch is also part of the long-running 'Open Happiness' campaign.

Developed by McCann Erickson Korea, the creative team transforms 2PM known as the 'beastly’ into a pocket sized version. Coca-Cola suggests that young people are looking for convenience while staying hip in every aspect of life. The energetic, portable Coke with the faces of 2PM will make the brand irresistible.

The campaign kick started with behind-the-scenes teaser ads, and is now supported with a television spot, music video, outdoor, print and an interactive website via Coca-Cola Korea.

With the sophisticated mobile usage in Korea in mind, Coke Mini also allocated a huge share of its efforts to mobile marketing. The mobile elements include a series of 2PM endorsed applications, wallpapers, videos on dance moves and music downloads for mobile in line with the campaign's 'pocket’ theme.






Credits:
Project Coke Mini Launch
Client Coca-Cola Korea
Creative agency McCann Erickson Korea
Chief creative officer T Kim
Executive creative director Jung Hyun Shon
Creative director JH Cho
Art director Young Chul Park
Copywriter Yong Ho Jo
Agency producer Sang Youn Kim
Media agency Universal McCann
Production house Breakfast Film
Exposure Television, print, outdoor, online, point-of-sales