Paul Howell
Dec 7, 2011

CNBC merges Asia-Pacific operations with Europe, the Middle East and Africa

GLOBAL - Business news broadcaster CNBC has merged its Asia-Pacific and Europe, Middle East and Africa operations to form a single entity, CNBC International.

Satpal Brainch
Satpal Brainch

Mark Hoffman, president of CNBC, made the announcement on 6 December. He told staff the move will help to build greater cooperation and coordination between offices. "Different regions sometimes require unique strategies and tactics. But, by putting the teams together, we will be more effective as we make editorial and commercial decisions," he said.

Previously president and managing director of CNBC Asia-Pacific, Satpal Brainch has been tapped to lead the merger effort, as president of the new CNBC International. He will report directly to Hoffman.

"(Over) the last two and a half years, Sat has done an excellent job as President of CNBC in Asia-Pacific, growing the business, overseeing the building of a state-of-the-art facility at the Singapore Exchange, and establishing strong relationships in the region," Hoffman said.

Mick Buckley, who headed up CNBC Europe, Middle East and Africa, will depart the broadcaster at the end of this year.

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Netflix posters will reflect real-time pollution to ...

The digital posters will use measurements of the air quality around them.

5 hours ago

Le Monde expands global footprint with M Internation...

M Le magazine du Monde has debuted its English-language global edition including distribution in key Asian markets such as Japan, Korea, Greater China, and Singapore.

11 hours ago

Audrey Kuah to exit VML APAC co-CEO role, Yi-Chung ...

Kuah, who took on the Wunderman Thompson APAC CEO role in September 2023, exits after nearly 18 months, during which she oversaw the merger of Wunderman Thompson and VMLY&R.

11 hours ago

Publicis Media poaches Mickey Zhang as China president

EXCLUSIVE: Zhang's appointment to a newly created leadership role is aimed at strengthening the team amid regional growth. She brings extensive brand-side and GroupM experience.