Paul Howell
Dec 7, 2011

CNBC merges Asia-Pacific operations with Europe, the Middle East and Africa

GLOBAL - Business news broadcaster CNBC has merged its Asia-Pacific and Europe, Middle East and Africa operations to form a single entity, CNBC International.

Satpal Brainch
Satpal Brainch

Mark Hoffman, president of CNBC, made the announcement on 6 December. He told staff the move will help to build greater cooperation and coordination between offices. "Different regions sometimes require unique strategies and tactics. But, by putting the teams together, we will be more effective as we make editorial and commercial decisions," he said.

Previously president and managing director of CNBC Asia-Pacific, Satpal Brainch has been tapped to lead the merger effort, as president of the new CNBC International. He will report directly to Hoffman.

"(Over) the last two and a half years, Sat has done an excellent job as President of CNBC in Asia-Pacific, growing the business, overseeing the building of a state-of-the-art facility at the Singapore Exchange, and establishing strong relationships in the region," Hoffman said.

Mick Buckley, who headed up CNBC Europe, Middle East and Africa, will depart the broadcaster at the end of this year.

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Tata Motors win pushes Omnicom Media Group into top ...

Major APAC wins reshape global rankings as OMG rises to fifth with $78 million Tata Motors India account; Publicis Media jumps five spots to third after $209 million Kenvue win.

5 hours ago

X global agency lead leaves after 11 months

Christian Kimberley-Bowen is joining Pinterest.

6 hours ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

10 hours ago

Creative Minds: How Yuhang Lin went from dreaming ...

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.