She joins Clear Channel as its production manager, overseeing the development of its Create and Collaborate portfolio. She reports to sales and marketing director Kelly Khoo.
Low comes from a project manager position at BBH Asia-Pacific. Her experience stretches across print, TVC and digital. Low had been creative consultant and regional project manager at The Filter Group, and set designer at Zouk, where she was responsible for the design and production of the club’s events.
“With the wealth of technology available, the out-of-home experience is being enhanced by utilising innovation in the communication between the brand and the consumer. The advancement in technology has led to more bespoke and personal interaction with the consumer," said Khoo.
"Articulations aimed at achieving better cut-through are being incorporated into campaigns on a more regular basis. Leveraging Clear Channel International’s equity of the Create and Collaborate service brands, and the expertise of these teams, the appointment of a full-time production manager will ensure that we remain on the front-foot of creativity and innovation,” she added.
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