SHANGHAI - Master Kong (KSF) shifts brand management and lead agency duties for five of its bottled-tea brands from Neo@Ogilvy China to Civilization.
The five brands are Iced Tea (康师傅红茶), Green Tea (康师傅绿茶), Jasmine Tea (康师傅茉莉蜜茶), Plantation Origin (本味茶庄) and Mint Iced Tea (康师傅冰红茶). The first three flavours lead in their respective categories.
Civilization co-founder Andrew Lok said the account was won after Richard Lee, Master Kong CMO, asked the boutique agency to create a Chinese New Year campaign for the tea brands.
”The relationship just flowered from there,” Lok said.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Like-for-like global revenues were $986 million last year, compared to $1.04 billion in 2023 while APAC revenues were down 11.5%
The operations in India grew 2.8% but China declined by 20.8% on the back of pressures surrounding Group M.
From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.
His progressive leadership has propelled Jaywing's growth to new heights as shown by a string of new clients, steady growth, and an assured DEI vision.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)