SHANGHAI - Master Kong (KSF) shifts brand management and lead agency duties for five of its bottled-tea brands from Neo@Ogilvy China to Civilization.
The five brands are Iced Tea (康师傅红茶), Green Tea (康师傅绿茶), Jasmine Tea (康师傅茉莉蜜茶), Plantation Origin (本味茶庄) and Mint Iced Tea (康师傅冰红茶). The first three flavours lead in their respective categories.
Civilization co-founder Andrew Lok said the account was won after Richard Lee, Master Kong CMO, asked the boutique agency to create a Chinese New Year campaign for the tea brands.
”The relationship just flowered from there,” Lok said.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.
Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)