SHANGHAI - Master Kong (KSF) shifts brand management and lead agency duties for five of its bottled-tea brands from Neo@Ogilvy China to Civilization.
The five brands are Iced Tea (康师傅红茶), Green Tea (康师傅绿茶), Jasmine Tea (康师傅茉莉蜜茶), Plantation Origin (本味茶庄) and Mint Iced Tea (康师傅冰红茶). The first three flavours lead in their respective categories.
Civilization co-founder Andrew Lok said the account was won after Richard Lee, Master Kong CMO, asked the boutique agency to create a Chinese New Year campaign for the tea brands.
”The relationship just flowered from there,” Lok said.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.
Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.
.jpg&h=268&w=401&q=100&v=20170226&c=1)