tea

Aug 15, 2024

How brands celebrated India’s 78th Independence Day

A round-up of ads from Indian brands including Tata Tea, Radico Khaitan, ITC, Ambuja Cements, MediBuddy, and Asian Paints.

Jul 13, 2022

Ekaterra chooses PHD as its cup of tea

The Omnicom Media Group agency won a global media review called due to a change in ownership.

Mar 11, 2015

Civilization bags Master Kong bottled-tea brands

SHANGHAI - Master Kong (KSF) shifts brand management and lead agency duties for five of its bottled-tea brands from Neo@Ogilvy China to Civilization.

Jan 15, 2014

RTD tea: Healthier drinks get a low-sugar rush

SECTOR STUDY: Consumer demand is nudging makers away from the sugary and fizzy, towards the healthy and natural, often using local ingredients and flavours.

Oct 30, 2012

INTERVIEW: Starbucks stirs its coffee right in a nation of Chinese tea-drinkers

SHANGHAI - An exclusive interview with Marie Han Silloway, chief of marketing at Starbucks China, revealed how the successful coffee brand has walked the line between maintaining its international image while tailoring products to local nuances.

May 11, 2012

FrieslandCampina adds UGC as ingredient in Black & White evaporated milk campaign

HONG KONG - Carat has launched a digital campaign focused around user-generated content (UGC) for Black and White evaporated milk to meet the challenge set by its client FrieslandCampina of encouraging more consumption of the B2B milk product.