master kong
Mindshare China fills cup with more Master Kong drinks
Following a pitch, reportedly against Carat China and Blue449 China, Mindshare increases its remit from two to 13 brands.
Civilization bags Master Kong bottled-tea brands
SHANGHAI - Master Kong (KSF) shifts brand management and lead agency duties for five of its bottled-tea brands from Neo@Ogilvy China to Civilization.
DDB reportedly wins Pepsi China creative duties for major 2014 project
SHANGHAI - DDB China has captured a Pepsi China creative project for a major global event in 2014 following a recent pitch against Pepsi’s roster agencies including TBWA and BBDO, according to sources.
GroupM agencies tipped to capture some of Master Kong's media business
SHANGHAI - A consortium of GroupM agencies has reportedly won some of Master Kong's media business from nine-year incumbent Carat following a pitch held in Tianjin in January.
Ex-Sina Weibo head of national enterprise to lead Carat Social
SHANGHAI - Carat China has appointed Wang Fan (王凡), most recently head of Sina Weibo's National Enterprise Corporation and senior trainer at the Sina Weibo Marketing Academy, to the newly created role of head of Carat Social.
Uni-President picks Lowe to launch new tea drink
BEIJING - Taiwanese FMCG giant Uni-President has awarded Lowe China its brand communication and creative business for a new tea beverage brand for 2012-2013, after a competitive creative pitch against four undisclosed agencies this summer.
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