In addition to the Exercise Lab business that it has previously won, Citrus PR will add managing PR activities for the company's Corporate Lab division to its responsibilities.
Citrus PR was first appointed by Racers' Toolbox in 2009 for strategic counsel as it went through a brand re-positioning and extended its offerings to corporations.
Racers' Toolbox is a Singapore-based fitness company specialises in sports science testing and training, and helps educate individuals and organisations on the benefits of a smart, process-focused approach to exercise.
"Citrus PR will work closely with Racers' Toolbox as they continue to expand into the corporate health and wellness sector. Our work with them will include positioning, print and digital," explained Ian Grundy, founder of Citrus PR.
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