Diana Bradley
Jan 26, 2022

Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food

BTS band members professed their love for Chipotle in a viral video over the weekend.

Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food

Chipotle has teamed up with the Twitter stan account for BTS (@USBTSARMY) to give free food to fans of the K-pop supergroup. 

At 7 p.m. EST on Tuesday, @USBTSARMY will reveal a reusable promo code that can be redeemed for a free entrée on Chipotle.com or the Chipotle app by the first 7,000 guests who use the code.

The 7,000 free entrées pay homage to the band’s seven members.

@USBTSARMY hinted at the partnership earlier.

The offer comes after a video of BTS members trying Chipotle food for the first time — and absolutely loving it — went viral over the weekend.

In the video, band member Jungkook mispronounced the brand name, asking, “What is this, Chicotle?” He added, “I want to eat this every day.”

In response, Chipotle changed the name of its Twitter account to “Chocotle” on Sunday.  

A representative for Chipotle agency partner BCW confirmed via email that the content was authentic and not sponsored by the chain.

 

Source:
PRWeek

Related Articles

Just Published

58 minutes ago

Santander on its shift to one global agency, why it ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.

8 hours ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

9 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

10 hours ago

Marubeni banks on J-Pop singer Ado's mystique in ...

In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.