Diana Bradley
Jan 26, 2022

Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food

BTS band members professed their love for Chipotle in a viral video over the weekend.

Chipotle — ahem, make that Chicotle — partners with BTS Twitter stan account to give fans free food

Chipotle has teamed up with the Twitter stan account for BTS (@USBTSARMY) to give free food to fans of the K-pop supergroup. 

At 7 p.m. EST on Tuesday, @USBTSARMY will reveal a reusable promo code that can be redeemed for a free entrée on Chipotle.com or the Chipotle app by the first 7,000 guests who use the code.

The 7,000 free entrées pay homage to the band’s seven members.

@USBTSARMY hinted at the partnership earlier.

The offer comes after a video of BTS members trying Chipotle food for the first time — and absolutely loving it — went viral over the weekend.

In the video, band member Jungkook mispronounced the brand name, asking, “What is this, Chicotle?” He added, “I want to eat this every day.”

In response, Chipotle changed the name of its Twitter account to “Chocotle” on Sunday.  

A representative for Chipotle agency partner BCW confirmed via email that the content was authentic and not sponsored by the chain.

 

Source:
PRWeek

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

13 hours ago

40 Under 40 2024: Nishant Shekhar, Havas Media Network

Shekhar stands out for his impact on both data-driven marketing and for mentoring the next generation of talent within his agency.

13 hours ago

Why CTV and retail media could transform digital ...

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

14 hours ago

The CMO's MO: Agoda's global CMO on why the future ...

Say goodbye to generic travel ads. Agoda's Matteo Frigerio, talks about using AI to craft personalised video ads that speak your language, whisper your dreams, and ignite your wanderlust. Much like a pocket-sized AI travel agent.

15 hours ago

Havas Media Network names Singapore CEO and SEA ...

Dentsu Media’s Singapore MD Pankaj Nayak joins Havas effective immediately.