Marketing News
Yiling Pan
Mar 4, 2019

China’s state media investigates fake followers of celebrities

In an investigative video, CCTV journalists demonstrated how easily one could find an agency in China to boost an account’s digital popularity.

Cai Xukun, singer in boy band Nine Percent, was cited by CCTV for faking his online popularity. He previously worked with luxury brands like Chanel and L'Oreal. Photo: Weibo

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