SEOUL - Cheil Worldwide has been appointed to deliver "creative services" for Samsonite Korea in 2013.
According to Cheil, it's likely that the work will be aired in major Asia-Pacific countries, but the agency is unable to provide further details until December.
JWT is the creative agency for the Samsonite and American Tourister brands in Asia (including Korea), the Middle East and Australia/New Zealand, with no change to their role with Samsonite seen going forward.
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